![](https://briefer.imgix.net/GHIVEpuMOLYU4bBWUkMazV0y9gceWMOgDyR7WnRk.jpeg?auto=compress&crop=entropy&fit=crop&h=48&w=48)
Barry Schwartz
Barry Schwartz is a psychologist and professor of Social Theory and Social Action at Swarthmore College. His work focuses on the intersection of economics and psychology. He's the author of several best-sellers, including The Costs of Living (1994) and The Paradox of Choice (2004). His articles frequently appeared in The New York Times, USA Today, and Scientific American.