![](https://briefer.imgix.net/FsvU9mrK8ky4a1otJWHwf7adEHTrl5EW561Jzms4.jpeg?auto=compress&crop=entropy&fit=crop&h=48&w=48)
Eric Ries
Eric Ries is an entrepreneur, blogger, and author. He teaches us how to use a scientific approach to build a successful and sustainable business. In addition to The Lean Startup (2011), he's also written The Startup Way (2017), a book on modern entrepreneurial management. Eric says that "We tend to rely on a vision or great leader to make the magic happen. Or we over-analyze the product or service offering. Instead, innovation and entrepreneurship need a reliable methodology."